, , , , , , ,

By Terry is a French brand that proposes cosmetics and fragrances based mostly on natural ingredients, like rose and lavender extracts from Provence, France. It proudly wears the name of its founder, Terry de Gunzburg, the woman who said about her makeup line: ” I want to be the iPhone of makeup “.

by_terry_paris_large – TERRY DE GUNZBURG

Born in Egypt, Terry grew up in Paris and was attracted by beauty in any form and shape even sine she was young. That’s why she avoided to step into her father’s shoes, and instead of becoming a doctor she chose to go for architecture. But before her classes started she followed a summer class at the Carita Beauty School.  While she passed her final exam she got noticed, and so she got her first job for Vogue magazine, the french issue. It was 1977.

This was the launch of her career as a freelance makeup artist. Soon she will do the makeup of the beauties of the moment: Cathrine Deneuve, Ingrid Bergman and Lauren Bacall. And the rest is history! Covers of the best selling magazines, she got to work with Helmut Newton, makeup for fashion shows… Terry was preferred because of her clean “techniques” of layering makeup, that made everyone look natural and flawless.

It was the 1985 when, after a non-conventional interview, she got the dream job at Yves Saint Laurent where she stayed for 15 years. During this time she created the most beautiful red lipstick 100% pigment and a few cult products as the YSL Touche Éclat ( 1992 ), other iconic products including Teint Singulier, Sheer Powdercreme Veil and the cult-favorite Volume Effet Faux Cils mascara.


In 1998 she decided to take faith into her own hands once again, and to launch her own company: By Terry. The top-selling products are: Mascara Terrybly, Light-Expert (a reprisal of her original Touche Éclat formula in foundation form), and Baume de Rose regenerating lip salve – that has taken over the beauty world.

photo – photo of the Baume de Rose; snap shoot from Madison’s perfumery magazine, which is at #03

And more By Terry products are yet to be discovered, including an amazing skincare line…

See you soon, beautiful!

xx, Annie