Tags
Burberry, Burberry Bold Lash Mascara, Burberry Curve Lash Mascara, Burberry Effortless Mascara, definition, mascara, review, volume
Besides all the other beauty blogger “qualities”, I am also a mascara fiend! Now, who would’ve really thought that, right?!
I’ve tried Chanel, Tom Ford, Dior, Burberry… And when I’ve discovered that Burberry launched two more mascaras last fall I obviously thought to myself that I had to try the new ones too.
I’m not new to the Burberry mascaras. I’ve already tried the Effortless Mascara which I bought in Milan out of sheer necessity ( when I arrived there my mascara wasn’t in my makeup bag where I clearly remember I put it before leaving… So I had to get a new one! If anything else, I can’t get out of the house without wearing at least some mascara! ) and I thought it was really good.
So, with two new releases my curiosity doubled and I ended up buying the Bold Lash Mascara and the Curve Lash Mascara.
All these mascara are volumising and they can be used for both simple makeup looks and more dramatic ones, from day to night.
What I found interesting is that that they also work like a lash treatment being enriched with marine plant glycogen that accelerates fiber growth and strengthens the lashes, whilst providing effortless definition. Which is always a plus, right?!
Doing my research for this post I also discovered that, and I quote: “A protective film forms on the surface of the lash and shields against humidity, rain and heat.”, which is not quite the truth because – speaking from my experience – all of these mascaras don’t resist too long in such ambient, even if they say that this is a “smudge-proof” formula!
Even so, for me this is not an important aspect because I can always trade a long-lasting, doing-nothing to my lashes formula for the flattering volumising, defining and elongating effect, I always look for on my lashes obtained with a minimum of effort!
Now let’s review the mascaras one by one.
The Effortless Mascara Volumising Lash Enhancer is a mascara with treatment properties which in a single swipe creates definition and natural volume to the lashes, as you can see in the first picture of the collage below. It is Burberry’s first mascara, the one I had to buy in Milan, and I chose the colour #01 Midnight Black. Even if it’s not as black as the other two new releases, I like the effect I get with this one on my lashes, even without curling them.
The Bold Lash Mascara Intense & Volumised Lashes gives – well, a multi-dimensional volumising effect as expected! It’s the most volumising and defining of the range. The creamy, intensely pigmented formula ( it’s the blackest of them all ) gives rich volume for a bold look, the colour being called #01 Ebony. I’m all for intense & volumised lashes, which makes this one my personal favourite mascara of the three!
Created especially for those delicate, shorter, flatter lashes the Curve Lash Mascara Volumising Lash Curl in #01 Ebony aims to create “the open eye” effect. The lightweight formula lifts, volumises and curls each lash to effortlessly enhance and frame the eye. You can see in the last picture of the collage below what a natural-looking volume and perfect definition this mascara adds to my face. I also like to use this one on my bottom lashes because the streamlined brush design makes everything so easy.
– Pic.1 the Effortless Mascara Volumising Lash Enhancer; Pic.2 the Bold Lash Mascara Intense & Volumised Lashes; Pic.3 the Curve Lash Mascara Volumising Lash Curl.
You’ll all agree that a mascara being good or bad is decided from the way it applies! And a good application starts with a good brush! The brushes on all the Burberry mascaras are made with synthetic fibers only their design differs to serve different needs.
On the Effortless Mascara the bristles have a more usual shape and form. They are dense and compact which gives a decent volume and a good definition to the lashes.
For the Bold Lash Mascara the cone-shaped brush effortlessly captures every lash from root to tip coating every lash in the right amount of product to create intensely coloured, volumised and defined lashes.
The brush on the Curve Lash Mascara is the most unusual of the three. The streamlined brush was designed to coat even the most delicate lashes and to create natural-looking volume and definition.
The packaging was also revamped and slightly changed with these two new releases, being coated in that iconic Burberry gun metal shade with the usual checked embossing on it. Where for their first mascara, the Effortless Mascara, the body of the packaging was a transparent sturdy plastic tube with a minimal Burberry logo printed on it. The visual effect of the new packaging is more impactant than the old one though, and I really like it!
Overall impressions:
I really like these Burberry mascaras! Each for the need it serves! My most favourite had to be the Bold Lash Intense & Volumised Lashes though! I think it’s somewhat similar to my all-time favourite Chanel Le Volume! But I also like the other two. The Curve Lash Mascara is the one I use for minimal looks or even when I can’t be bothered to wear any makeup at all and the Effortless Mascara I used anyway because it was the first one I bought… Haha! It’s a really decent mascara but not a “wow” one!
Which one is your favourite? How about your all-time favourite mascara?
Thank you for sticking up until the end of this looong post, beautiful and…
See you soon!
xx, Annie
Thanks for the review Annie! I’ve only used the Effortless mascara and never have tried the others. Judging from your review, it sounds like they’re something I would like!
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You’re most welcome lovely! 😊 What’s your type of mascara? Mine has to be volumising and defining! I don’t care much about length?..
Lots of xx
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I like lengthening ones for everyday use because my natural lashes are so short! Volumising for nights out or photos thou!
Effortless was OK, but I normally would prefer waterproof mascaras 🙂
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Well, I’m right then when I say that they don’t have the best lasting power and it’s not just me that’s being too picky! I usually prefer waterproof mascaras too but I really liked the effect I got on my lashes using these! And I really think the new releases perform a bit better than the Effortless! I think they might have changed a bit the formula!
And you’re my opposite! Haha! I have relatively long lashes and I’m all after volume and definition! At any time of the day though! Because during the day I wear minimal makeup on the eyes!
😊xx
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Again… Another reason to find a Burberry counter, lol. They do sound nice, and I appreciate your thorough review.
My all time favorite (of the moment 😉) is CT’s Fat Full Lashes. It’s effortless and the results are magical. Just what we would expect from her.
Night ☺️
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Haha! I’m giving you options here, ma belle! 😁🙈😋
Oh I really want to try her mascara too! Some say it dries waaayyy to fast though and that the black isn’t the blackest… What do you think? Should I buy it?
( I want to get place another order this week, the reason being her KISSING lipsticks which are beyond amazing! 😌👌👌, so I might also squeeze the mascara in! 😁 )
Lots of xx
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Hehe. Well… If your placing an order anyway… Those could be very valid complaints. It’s dark enough for me, but there are definitely blacker mascaras out there. As far as dry time, I’m a bad one to answer that bc I use just one coat. I can’t believe how it amps up my lashes though — length and volume while maintaining a natural look. 😀😍
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Hmmm… I’m for intense black ones though!… 😕
Lovely do you have a review on it? 😳
Please leave me the link 🙏😌
Love the natural volume and definition part though! 👌
Lots of bisous! 😊
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I haven’t reviewed it yet. Hmmm. Next time I purchase one (mine just bit the dust) I’ll take a picture and tag you on IG so you can make an informed decision 😉
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Yeeeeess! 😃 Thank you so muck my lovely! Can’t wait! 😁
Well, I might just go ahead and might as well buy it blindly like I did with most/all of her products… LOL
But with mascaras I’m beyond picky! I found my holy grail already and all the new additions have to live up to that one… Nothing did… yet! 😉☺️
Lots of bisous!
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Are you refering to the volumizing Burberry that you said is your favorite of the three? Sleep now. You can tell me tomorrow :0) Sorry to keep bugging you.
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Oh lovely! You of all people will never bug me! My favourite is the Bold Lash one. All the mascaras of the range are volumising of some sort! But the Bold Lash one really gives Intense and volumised lashes! 👌😌
Sorry ma belle I fell asleep last night! Lol
😊xx
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No need to apologize! I’d done the math and new it was early morning for you. 😴
Okay! Bold Lash it is :0) Thanks!!! 😘
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You’re most welcome my belle! How are you feeling today? Nervous! Are you ready to leave? Drive safe guys and fingers and everything crossed! 😘😘😘
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Yes… Nervous for sure. I’m trying to control my nerves though. I’m taking a break bright now from a mock NCLEX. I’m going to finish it and then I’ll be heading out! 😁
Thank you so much for your constant support!! ❤️
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Btw… Can I share my beautiful beauty-counter plan with you?? ❤️❤️
My hotel is directly across the street from Neiman Marcus!! This wasn’t planned, LOL. 🙈😻 So, I’m going to drive down tomorrow afternoon and make a little TF beauty visit to break up last minute studies. Then, Wednesday after the exam, I’m going to swing by Ceasar’s Palace for a quick trip through the Forum Shops! 😇 (I’ll try not to be too naughty!!) hehe
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OMG! You’ e knocked my socks out! 🙀🙀🙀 It was faith I’m telling you! LOL So much with the rest before the exam! Haha! It’s going to be more of a shop till you drop relaxing session! 😁
Excellent😁! Can’t wait to see what gorgeous items you treat yourself to! 👌👌👌
Lots of bisous! ☺️
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Haha. 😳
Maybe it’s best for stress relief? 😉
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Absolutely… If you ask me! 😉 But then again… I don’t think it’s the safest move to ask me that, being the shopaholic fanatic that I am! LOL 😅😅😅😘😘
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I agree the Bold Lash Intense Mascara looks fabulous on you! Though you have very nice lashes so I think all 3 look to do a pretty decent job. My favorite mascaras are Urban Decay’s Perversion Mascara and I have really been liking Tarte’s Lights Camera Lashes Mascara. I want to try the new Maybelline Lash Sensational Full Fan Effect Mascara. I am always on the hunt for the best mascaras lol. Such a great post as always Annie! ❤ 🙂 xoxo
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OMG lovely! You’ve just mentioned the two mascaras I would die to try! The Perversion I will definitely get in a couple of weeks when I’ll leave for Milan bur Tarte… Oh, Tarte! There’s nowhere to be found here in Europe! I wonder what they’re thinking not getting seriously global!
And you’re right lovely! These are decent mascaras! Not WOW but not MEH either!
Thanks for sharing your loved ones! 😊😘😘
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Oh how nice you get to travel! 🙂 You will have to let us all know what you think of the Urban Decay Perversion Mascara when you are able to get it. I got the Tarte Mascara as a sample in my Ipsy Glam Bag. Though it seems to have disappeared somewhere in my room but I would seriously consider purchasing it. I might be making some Tarte purchases next month but I can’t spend too much because I want to save up to fly back home to Michigan again in the spring, even though I am moving back there in the fall lol. 🙂 ❤ ❤ xo
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I will definitely lovely! I’ve seen mixed review on it though! And I’m a bit nervous if I don’t have s firm opinion! LOL
Yes, I get to travel… Work related though! Haha! But that’s not a problem it’s just the right opportunity to shop some of the items that can’t be ordered online! 🙈🙊🙉🙈🙊 hahaha! 😂😂😂
Lots of xx
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Oh! It’s so late here and I’m always coming back with additional comments… LOL
Just wanted to say that moving back home is always a great thing! I live far from my parents too and when I go there I feel as if I’m going to the SPA or a retreat of some sort! 😋😁😊😂😂
Have a safe trip in spring when you’re visiting them lovely!
Lots of xx
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Thanks Annie! That is pretty neat that you get to travel for work. I think that would be a lot of fun! Can’t wait to see what you bring back with you! 🙂 Lots of xx! ❤ 🙂
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I will definitely let you know my lovely! And hopefully I will come home with some UD goodies! 😁 Fingers crossed! 😁😉
Lots of xx
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I hope so too!! 😀 Lots of xx ❤
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Thank you once more for your help and for the lovely chat gorgeous lady🙏😌! I will go to sleep now as I have to be up in like 5 hrs to go to that work that’s sending me away to Milan! LOL
Catch up later! Lots of xx and stay warm! 😊
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You’re welcome and thank you so much! 🙂 I hope you have a good night and sweet dreams! Lots of xx and you stay warm too! ❤
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Oh! One more thing… What are your most loved mascaras geared towards? Volumising? Defining? Lengthening?
I’m interested the most on the UD one!
Thank you so much lovely!
Lots of xx
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I think it depends on what mood I am in. Sometimes I feel like being more natural and go with lengthening and sometimes I feel like being more dramatic and going with volumizing. Why not have both though? I definitely got that with the Urban Decay one. Lots of xx!! 🙂
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Thank you so much for sharing lovely! As I was telling Jacqueline, I tend to compare all my mascaras with Chanel Le Volume! That’s my holy grail! And all my new mascaras have to live up to that one! Difficult task! Haha! Lots of xx
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Great post Annie! I have yet to find my holy grail mascara but all of these look wonderful 🙂 From your descriptions I think I really want to try Bold Lash Intense Mascara. Once I finish at least half of my current mascara stash this may be next mascara purchase. Thanks for sharing ❤ Janet
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Thank you so much and of course you’re most welcome my lovely Janet! The Bold Lash is my favourite too and I gladly recommend it if it’s volume and definition that you’re looking for in a mascara!
What is your mascara atm though?
Lots of xx
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I am lucky and have long eyelashes so I love anything that can add volume rather than making them longer. I have had such a hard time finding the right mascara because my eyelashes are oddly oily. Some mascaras just end up clumping off on my face so I have to layer them and mix them in order for the mascara not to end up on my face throughout the day. I have used a primer but nothing really works. I have tried mascaras in all price points but sadly some just don’t work. I am trying to finish up the ones I have because I have spent so much money on finding the right mascara so I temporarily gave myself a time out lol. Once I do finish though I definitely want to try either the Burberry or Chanel one
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I definitely recommend Le Volume over the Burberry one though! 👌😌xx
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And that comes in a waterproof formula too! So it’s a double score! 😁😉xx
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OOooo that does sound nice! I will definitely write it down and add to my wish list so I don’t forget it. Thanks Annie ❤
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You’re most welcome lovely! I hope you like it just as much as I do! 😌😘😘
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Wow. Just the packaging alone is mesmerizing! 😍 and they create some beautiful lashes so how could you not buy them!?
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Don’t they?! Burberry has this bad habit of making their products look sooooo appealing! And they rarely fail me! Which one of the three you think it would suit you best?
Lots of xx
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They all look nice on you! I haven’t found the perfect mascara yet (straight sparse lashes don’t really make it easy) but it’s fun to find my way through the mascara jungle 😀
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Aww! Thank you so much lovely! That’s right getting to try new products it’s always a pleasure! I do that too, even if I already found my holy grail and always go back to it!
But who knows, maybe I will discover a new holy grail mascara soon! Haha! 😅😅😅 That’s why it’s my duty to keep searching! LOL
Lots of xx
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I bet you will!
Yeah, if we didn’t try out new products every now and then, then what’s the point in being a beauty blogger? 😀
Btw I found & follow you now on Instagram 🙂 x
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There, there… Go ahead and feed my beauty addiction lovely! LOL 😂😂😂
But jokes apart, you’re definitely right! If we don’t try as many beauty products as we can, what’s the point in calling us “beauty bloggers”!? 😉😅
Thank you so much for following me on Insta too my lovely! 🙏😌 Please give me a sign so that I can follow you back!
Lots of xx
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Oh wow….your lashes looked so long and pretty. I’m still on the hunt for my perfect mascara. By the way lovely post 🙂
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Thanks for reading lovely Sharon! 😌😊xx
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Well, I have to say your eyes look so pretty in all 🙊🙊🙊 I love the Bold Lash Mascara the most! It looks like a great purchase (especially because I love really black black Mascaras)!!!! Great post Annie ❤️❤️❤️❤️!!!!
Serene xoxo
http://www.imserenel.wordpress.com
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Haha! You’re sweet my lovely! 🙏😌
Do you have a favourite mascara at the moment to use on your gorgeous lashes? 😁
Lots of 😘💕🌸
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Great post! Thank you for sharing! ❤️
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Thank you so much for reading, beautiful! 🙏😌 Would you like to share your favourite mascara too? 😊
Lots of xx
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Im a big fan of the Makeup Forever Smoky Extravagant Mascara! 😍
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Thanks for sharing lovely! I definitely have some MUFE items on my wish list! Starting with those gorgeous brushes they have! 👌😌xx
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What a great share! Absolutely love the Burberry Bold Lash Mascara on you best it really gives intensity to the end of your lashes! Oh thanks for recommending this I absolutely love the gun metal packaging! 🙂 xo~ Lena
http://www.felinecreatures.com
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You’re most welcome my beautiful Lena! The Bold Lash Mascara is gorgeous indeed! I gladly recommend it to you! 👌😌
Do you have a mascara favourite?
Lots of xx💕🌸😊
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hey, I nominated you for the versatile blogger award! You can see my post here:
https://rachwat.wordpress.com/2015/01/14/the-versatile-blogger-award/#more-897
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Thanks so much lovely Rache! It means a lot! 🙏😌
😊xx
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Loved this post, as always 🙂 I especially like the look of your lashes in the second picture – amazing curl x
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Aww, thank you so much lovely – as always! 😉😘
The mascara I’m wearing in the second picture is the Bold Lash Mascara and it’s also my favourite! 😁😘
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You’re welcome – and I’ll have to look into it! Thank you 🙂 x
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I love your blog, seriously, it’s like a luxury vacation for me, and I love that you tried these out ❤ thank you for the beautiful pics xx
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Aww beautiful! Thank you so much for your lovely words! They really mean a lot! And I promise to do my best for the upcoming posts! Thank you for always reading and always having a good encouraging word for me! 🙏😌💕🌸 Lots of xx
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No, thank you! Xx
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my fave is the bold lash, but they all make your lashes look stunning and fluttery 🙂
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Haha! Thank you so muck lovely! 🙏😌 The Bold Lash is also my favourite!
But do you have a holy grail mascara?
Lots of xx
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thank you for the mention my lovey! lots of xx
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Hi there! Do you use Twitter? I’d like to follow you if
that would be ok. I’m undoubtedly enjoying your blog and
look forward to new posts.
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Hi lovely! Thank you so so much for the lovely feedback! I really appreciate it! 🙏🏼😌
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